SEO vs. PPC: Which One Works Better for You?
In today's digital age, having a strong online presence is crucial for businesses to thrive. Two key strategies for improving online visibility and driving traffic to your website are search engine optimization (SEO) and pay-per-click (PPC) advertising. But which one is the right choice for your business? In this comprehensive guide, we'll delve into the intricacies of SEO Canberra and PPC, comparing and contrasting their benefits, challenges, and suitability for different business objectives. Understanding SEO SEO is the process of optimizing your website to improve its visibility in organic search engine results. Unlike PPC, which involves paying for ad placements, SEO focuses on earning organic traffic through various optimization techniques. At its core, SEO encompasses three main pillars: on-page optimization, off-page optimization, and technical SEO. On-page optimization involves optimising individual web pages with relevant keywords, high-quality content, and meta t